LAY'S PASSPORT TO FLAVOR
At Walmart we created a custom Flavor Flight program in support of the nation campaign. By tapping into the existing behavior of flights, we encouraged shoppers to buy all 4 flavors for the full flavor experience. Online, we dived deep into the flavor profiles of each chip and provided a Tasting Companion sheet to share with friends. For in-store, I also designed/executed the exclusive multipack packaging and point-of-sale displays continuing the overall program theme.
PASSPORT TO FLAVOR : 7-11 ACTIVATION
To generate excitement around these four limited-time flavors at 7-Eleven, we produced a series of humorous videos aimed at Millennial customers for 7-Eleven's social media. We focused on our target audience's perception that cooking can be difficult and time-consuming, emphasizing that they could enjoy the same great taste from a bag of these flavors. Each video was carefully researched to include the right flavor cues, along with engaging additional content. The outcome was a notable increase in sales beyond projections and enhanced appreciation for Lay's on 7-Eleven's social media platforms.
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