Goodyear usually launches a new tire annually, and I've had the privilege of working on several my time on the account. For the re-launch of the Reliant, Goodyear's top tire at Walmart, I spearheaded the creative for videos, point-of-sale materials, and digital banners. Our aim was to emotionally connect with our target shoppers and clearly communicate the valuable features worth their investment. As a result of our effective in-store and digital support, sales at Walmart saw a double-digit increase following the launch.