PACKAGING PROJECTS
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AMAZON NFL GAME BOX
I was given the assignment of creating a Frito-Lay shipping box with an added prize in it for shoppers who purchased a party pack of products online. I decided why not make the box the prize, turning it into a paper football game that can be played by everyone at their party. The design was templated for 5 different NFL teams, and was sold on Amazon.com - selling out in just a week. A fun project.
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WALMART SPIDER MAN PACKAGING
Our team was tasked with creating a custom package design exclusive to Walmart. Since there was a bag created with the character shown on it, we thought why not make the entire bag Spider-Man's mask! Since it was for Walmart, the brand allowed us to reduce and re-position the Doritos logo to pull the "mask bag" off.
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FRITO-LAY HALLOWEEN MULTIPACK
Super excited to get this assignment to create a multipack that screamed Halloween. I was fortunate to have my first concept being selected by the client - a hungry jack-o-lantern! The original sketch was carried through from comp to the store shelf for Halloween in grocery stores.
GLOW IN THE DARK
BATMAN VS SUPERMAN PACKAGING
A really interesting project, having to create a pair of designs that worked both in daylight and night. Not to mention getting it approved by both Doritos and the movie company. First time using glow-in-the-dark ink on a bag.
SUN SNACKS FOR SAM'S CLUB
A unique 24 bag box created exclusively for Sam's Club. I was give the brief to create a design that complemented the brand's existing look/feel using only existing elements... but make it fun!
WALMART FRITO-LAY GAMEDAY PARTY PACK
The success of the first Amazon party pack box led to this one for Walmart. Giving it a unique and more graphic look on the outside while giving off a more authentic gameday feel inside, complete with a perforated goalpost and paper football on a sheet inside. Enjoyed the engineering of this.
FRITOS 75TH ANNIVERSARY PAKAGING
A limited-edition bag design concept proposal that just missed the final cut. I had a lot of fun making these and playing with some of the original brand elements.