OCEAN SPRAY LEAGUES CUP ACTIVATION
Client: Ocean Spray Year: 2025 Role: Creative/Art Direction
To better reach fans where they play, Ocean Spray partnered with Leagues Cup to create a “shelf-to-stadium” activation. Built from the ground up, the program tapped into consumer passion for both soccer and Ocean Spray juices.
The campaign launched with on-pack snipes offering shoppers a chance to win a trip to the 2025 Leagues Cup Final, supported by a sweepstakes microsite with multiple engagement touch points.
At stadium level, Ocean Spray brought a 20x30 activation space in L.A. featuring an airbrush tattoo station, “Winning Streaks” hair-dye styles, a full sampling bar, live DJ, and a Leagues Cup Legend meet & greet.
CRAISINS NATIONWIDE SAMPLING TOUR
Client: Ocean Spray Year: 2025 Role: Creative/Art Direction
To help celebrate and get the word out on the street about the new flavors of Craisins on a very limited budget, we created the "Cran Van" and took it on tour around the country. The van was our mobile billboard and provided the core footprint for our setup that included a tent and a flavor wall where people could take a photo in front of their favorite "flavor" and share with friends on social media. At every stop, brand ambassadors distributed free samples of our exciting new flavors and coupons to encourage a later purchase. Our sampling tour covered cities including Los Angeles, Chicago, Cincinnati, New York and Orlando. I created all of the creative for the collateral, van, signage, etc.
How did it work? According to Ocean Spray, it was their most successful sampling tour ever. Over 250,000 people got the opportunity to check out the bold new flavors of Craisins and coupon redemption was a big hit!
