OCEAN SPRAY LEAGUES CUP ACTIVATION

Client: Ocean Spray       Year: 2025      Role: Creative/Art Direction

To better reach fans where they play, Ocean Spray partnered with Leagues Cup to create a “shelf-to-stadium” activation. Built from the ground up, the program tapped into consumer passion for both soccer and Ocean Spray juices.
 

The campaign launched with on-pack snipes offering shoppers a chance to win a trip to the 2025 Leagues Cup Final, supported by a sweepstakes microsite with multiple engagement touch points.
 

At stadium level, Ocean Spray brought a 20x30 activation space in L.A. featuring an airbrush tattoo station, “Winning Streaks” hair-dye styles, a full sampling bar, live DJ, and a Leagues Cup Legend meet & greet.