Client: Ocean Spray         Year: 2026         Role: Creative/Art Direction

For Ocean Spray's 2026 Holiday timeframe, we were tasked with creating a 360 campaign that builds the brand, solves a shopper need and excites the retailer. Building around the concept of  "When the holidays get too sweet, Just Add Cran" we created a not-so-sweet Ocean Spray Cranma to deliver our holiday voice/thematic across the campaign. The national plan centered around a digital hub, created to include recipes, partners, videos, coupons, merch and more. Retailer quarter turns focused on the individual retailer priorities/issues, customizing the campaign for each with tactics like retailtainment events, and utilizing influencers, and utilizing partners like Instacart and Ibotta.