Goodyear / Discount Tire / NASCAR
"DISCOVER YOUR DRIVE" SCAVENGER HUNT
EXPLORE 5 AREAS OF OUR VIRTUAL RACETRACK TO WIN
Client: Goodyear Year: 2022 Role: Creative/Art Direction
As part of Goodyear's partnership with Discount Tire, we were tasked with creating a program that delivered information about Goodyear tires in an engaging way. So using both brand's affiliation with NASCAR we created an immersive experience that brings fans directly onto the racetrack.​
NASCAR fans were invited to explore a virtual racetrack scavenger hunt experience to unlock exclusive NASCAR content from Team Penske drivers, Austin Cindric and Ryan Blaney, and be entered for a chance to win prizes throughout the season. The more fans explored, the more opportunities they had for a chance to win. Video content modules encouraged fans to spend time with our brands, using NASCAR fan passion to educate and entertain. At anytime fans could click over to DiscountTire.com to checkout Goodyear tires.
LOCATION 1 - THE GARAGE
LOCATION 3 - THE INFIELD
LOCATION 2 - THE FINISH LINE
LOCATION 4 - THE PITS
LOCATION 5 - THE ENTIRE TRACK
3
PRIZE PERIODS
18
VIDEO CONTENT MODULES
5
TRACK LOCATIONS
18
HIDDEN OBJECTS
