Goodyear / Discount Tire / NASCAR
"DISCOVER YOUR DRIVE" SCAVENGER HUNT
EXPLORE OUR VIRTUAL RACETRACK TO WIN
As part of Goodyear's partnership with Discount Tire, we were tasked with creating a program that delivered information about Goodyear tires in an engaging way. So using both brand's affiliation with NASCAR we created an immersive experience that brings fans directly onto the racetrack.
NASCAR fans were invited to explore a virtual racetrack scavenger hunt experience to unlock exclusive NASCAR content from Team Penske drivers, Austin Cindric and Ryan Blaney, and be entered for a chance to win prizes throughout the season. The more fans explored, the more opportunities they had for a chance to win. Video content modules encouraged fans to spend time with our brands, using NASCAR fan passion to educate and entertain. At any time fans could click over to DiscountTire.com to check out the limited time deals on Goodyear tires.
3
THREE UNIQUE PRIZE PERIODS
5
TRACK LOCATIONS TO EXPLORE
18
VIDEO CONTENT MODULES
18
TOTAL HIDDEN OBJECTS TO FIND
A tiny sample of the behind the scenes in creating the art and content for our custom racetrack.
