GOODYEAR 400 IDENTITY
Client: Goodyear Year: 2025 Role: Creative/Art Direction
As the title-sponsor of the Darlington 400 race, we were tasked with creating the look and feel for Goodyear, including on-site signage, graphics, and social support. This race on the schedule is known as a "throwback" race with teams racing in one-off retro liveries celebrating NASCAR's past. A celebration tire burnout was selected with a nod to the past featuring the first race winner to wear Goodyear tires in a Mercury Cyclone. An additional callout to the Goodyear blimp's 100th anniversary is noted in the "O".
Social posts were created promoting the event, the Blimp anniversary, and showcasing the special tire along with fun signs for fans to hold up at the Goodyear photo booth. Limited edition merch was also created for fans to take home as souvenirs.
GOODYEAR NASCAR SOCIAL
Client: Goodyear Year: 2024/25 Role: Creative/Art Direction
Goodyear is one of the most prominent brands in NASCAR racing. We identified 4 pillars that resonate with fans that Goodyear could own: data, performance, track ethos and driver affinity. Every week during the season we built targeted content to run across the 36 race season, a sample of the work shown below.
