To help celebrate and get the word out on the street about the new flavors of Craisins on a very limited budget, we created the "Cran Van" and took it on tour around the country. The van was our mobile billboard and provided the core footprint for our setup that included a tent and a flavor wall where people could take a photo in front of their favorite "flavor" and share with friends on social media. At every stop, brand ambassadors distributed free samples of our exciting new flavors and coupons to encourage a later purchase. Our sampling tour covered cities including Los Angeles, Chicago, Cincinnati, New York and Orlando.

 

How did it work? According to Ocean Spray, it was their most successful sampling tour ever. Over 250,000 people got the opportunity to check out the bold new flavors of Craisins and coupon redemption was a big hit!